Social media etiquette is important if you wish to attract people to you instead of repelling them.
You have become a home business entrepreneur. You are excited about the network marketing company that you have joined. You have listened to your company tell you to go out and use social media to promote their products to make commissions for yourself.
Here are some tips on how to do that without becoming a spammer and having your social media friends unfollow you or block you.
Social Media Etiquette Tip 1
It’s time to think like a professional. You need to become aware of social media etiquette for business. Before posting anything on social media, it must be helpful and bring value to your followers. If it is not, think twice before posting it.
Lots of people air their dirty laundry on social media. Others rant and rave about something they don’t like. Would you buy from someone who is airing their dirty laundry and ranting and raving about what they think is some injustice in their mind? Of course not! Don’t do it!
Also never post anything that pertains to politics. People are passionate about their political positions. If you are posting something that they disagree with, they will unfollow you on social media and not buy from you.
They will also tell their friends who have their same persuasion not to buy from you.
Social Media Etiquette Tip 2
Don’t put selfies up all the time. You see people who are posting multiple selfies all day long. Or they make a post with 12 selfies of themselves doing some activity like a tourist attraction.
Don’t do it! It’s alright to do a selfie once in a while. A selfie of you promoting an event or product works well on social media. Just don’t over do it. Use it sparingly.
Social Media Etiquette Tip 3
Don’t post photos of everything you eat on social media. We all have friends who seem to post a photo of every meal they have ever eaten. It gets tiresome, boring and excessive. Don’t be that person.
Social Media Etiquette Tip 4
Don’t post anything on social media that you would not want to have published on the front page of the newspaper or be featured on a television news broadcast.
Once you post it to social media it is out there for the entire world to see and react to. Again, before you post, what will people think of you and your post.
If you are presenting yourself as a negative person, people will not buy from you. People don’t enjoy having to interact with a negative person and will go out of their way to avoid you in person and on social media.
Before posting, ask yourself, is this helpful to my audience? Is this something my audience will appreciate? Is this something that you would want to see on social media?
Social Media Etiquette Tip 5
Don’t spam your audience with photos and videos about your companies products or services.
I see this happen all the time: what their products do, how wonderful they are, etc. Most people could care less about the details.
People don’t want to feel as if they are being sold to on social media. They come to social media to be entertained, not to buy.
By spamming you are repelling people. They see you as being too self serving, only caring about yourself and not them. People will unfollow you to get away from your spam.
To stop the spamming, they will block you! If you are getting blocked, you need to improve your posts.
Stop and think, do you want to buy from someone who spams you?? You would not! Don’t spam!
Keep it really simple. Post and share valuable content. Think about what it will do to help your audience, not what it will do to help you. Be very giving to your audience. Your audience will reward you with a great relationship of followers. People will see you as a leader,someone who can truly help them. Building a helpful relationship with our audience will lead to referrals and sales.
Social Media Etiquette Tip 6
If you don’t have anything nice to say, don’t say anything at all. We were taught this in kindergarten, yet many people forget this lesson when they get on social media.
Some people are out there just hating on other people, releasing their negativity onto everyone. Negativity just attracts more negative people and their negative energy into your life. Don’t be that negative person.
On the other hand, positivity attracts people and positive attitudes into your life, people who are respectful and helpful to others. Who would you rather do business with? A negative sourpuss or a happy, upbeat, smiling, helpful person?
Just be genuine. Always cheer everyone on. If someone does leave you a negative comment, just reply in a positive manner. Don’t allow yourself to be pulled down to their negative level. Your followers are reading your comments. You risk loosing your credibility. They quickly become suspicious that you are negative deep down inside of you.
Social Media Etiquette Tip 7
Don’t repeatedly tag people on social media. I get it that you want to make them aware of your post. Be especially sensitive in group photos that the person tagged is actually in the photo!
If you are posting a photo of one of your products and tagging people in the photo, you are generally just pissing them off! They don’t care about your product and they don’t want to be singled out with your tag.
When you repeatedly tag someone, it becomes annoying to them. Especially when they are tagged in posts that are totally irrelevant to them. They don’t want to be used by you to expand your business. It’s a good way to get unfriended by that person just to make you stop.
Always be appropriate when tagging someone in a picture.
Social Media Etiquette Tip 8
Always give credit where credit is due. Don’t take other peoples work and pass it off as your own. Don’t crop images and cut off other people’s logos or watermarks. Don’t put your name, logo or watermark on another person’s work.
If you do these kinds of things, you are stealing from them. You are stealing from their success.
People will call you out for it on social media and it can get quite ugly. Who wants to do business with someone who is being singled out as a theft on social media?
The best thing you can do is hit the share button and share it with others. If you should download it into an auto posting program don’t alter it. Make sure it still has their name and logo watermark on it so they are receiving credit for their work.
By sharing and giving credit where credit is due you will attract more people to you.
Social Media Etiquette Tip 9
Have a professional profile. How many times have you seen a business person show a picture of their dog or product instead of their own photo?
People join and buy from people. It’s important to have a good quality photo of you, not a selfie or a group photo.
Invest in having a professional photographer take a headshot photo. Your profile is where you are introducing yourself to others and it begins with your profile photo.
Completely fill out your profile. Make sure your profile is public. When you make your profile private, you are putting a “closed for business” sign up. Your profile tells who you are, what you do, and establishes what your brand is about. Be very congruent in all your social media account profiles.
Social Media Etiquette Tip 10
Interact with your audience. When someone comments on your post, interact with them to let they know that you have seen their comment and appreciate them taking the time to do so.
Go to their social media page and find something that they posted that you can give them a like and then comment. This is especially true for Facebook.
By being reciprocal with your audience they know how much you care. People don’t care about how much you know, they care about how much you care. They will remember you for being caring. This is especially true on social media.
Bonus Social Media Etiquette Tip
Be genuine. Be yourself. Don’t try to imitate someone else that you see is successful on social media. People will see what you are trying to do and consider you in-genuine.
Think like your audience, put yourself in their shoes. What will they think about your post? How will this make them feel? How will it benefit them? What is in it for them?
Remember people want to feel important and significant. The more you can do this on social media, the more people will follow you.
There is a time for selling on social media. The selling is when you get them onto your website, to your blog or on a webinar.
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P.S, Have you thought about using social media to find customers for your business? To find reps for your network marketing business? If so TAP HERE to watch a FREE social media marketing training video.
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